Supplier Onboarding Toolkit
A collection of marketing assets and communication templates to help Councils promote their use of VendorPanel Marketplace and support suppliers to register.
A successful supplier onboarding campaign typically leverages several channels over a 4 to 6 week period. This campaign plan has been tested and proven and can be used as a guide to create your own multi-channel supplier onboarding plan.
VendorPanel Marketplace for Suppliers
This info page for suppliers explains what VendorPanel Marketplace is, how it works and the benefits for suppliers. With compelling quotes and clear instructions for how to register, we recommend you print and distribute the page in public areas and at engagement events.
Supplier Success Webinar
All suppliers are encouraged to view our supplier webinar to learn tips and tricks for setting up and managing their supplier accounts and ensure they're getting the most value from the platform.
Click this link to view the Supplier Success Webinar on demand - https://vp.vendorpanel.com/supplier-success
Expression Of Interest
Publish an EOI as a call for suppliers in your high use categories to register to VendorPanel Marketplace to receive Council RFQs.
Press Release
A templated press release for Councils using VendorPanel Marketplace. Make adjustments and additions as you see fit and publish via local media to launch your campaign.
Facebook Advertising Plan
Facebook is the most effective channel for engaging suppliers and driving registrations. If you have budget, we highly recommend running 2 ads for the duration of your campaign and making weekly organic posts.
This plan includes suggested copy for Ads and organic posts.
Email Campaign
Contact your existing supplier network via email and encourage them to register. For the best results, we recommend sending at least two emails, one week apart.
Videos for Campaigns & Embedding on Webpages
To share these videos you can hover over the video and click this icon:
Right-click to copy the link that shows or click this icon to copy the embed code:
Local procurement creates jobs and keeps money circulating in your region's economy. This video demonstrates how the platform works to connect buyers with local suppliers, making it easy for them to source locally.
Link: https://vimeo.com/338133105
The platform establishes a transparent and fair environment for buyers and suppliers to engage. In this video hear from both sides of the Marketplace - buyers and suppliers.
Link: https://vimeo.com/352181314
Suppliers receive more opportunities on the platform, they also benefit from a tool that helps them to better manage quotes. This video captures suppliers talking about the benefits of being on the platform.
Link: https://vimeo.com/351958250
This instructional video guides suppliers through the registration process in less than 2 minutes.
Link: https://vimeo.com/389641497
Leveraging Local Business Associations
There is a clear and strong alignment between business association / Chamber of Commerce objectives and the proven ability of VendorPanel Marketplace to increase opportunities for local suppliers.
This email template introduces the platform as a proven local economic development tool and proposes a face to face meeting for you to provide an overview of how it works and why suppliers across all industries should register.
Supplier Onboarding Campaign Plan
Supplier Testimonials
Suppliers love the platform. It's easy to use, helps them to better manage quotes and never miss an opportunity, and it opens doors to work with new organisations. These approved testimonials are powerful statements that can be used to support your campaign message.
VendorPanel Marketplace Overview
This one page document provides an overview of the platform and how it works to drive local economic development outcomes. It is a useful source of information to refer to when creating internal communication or to attach to emails with partners such as your local Chamber of Commerce.
